Open to briefs · London
Track · Product / UX · Apr 2026
Ed. 01 · v0.4
Track 01 · Product / UX

The problem
underneath the brief.

The UX projects across claims, finance, and productivity to each reframed around the behaviour people were actually struggling with.

Mobile first work across insurance, fintech, AI, accessibility, behavioural design, and design to code prototyping.

View the case studies →About Unmesh
Case index · 03 projects

Product / UX
Case studies.

Behavioural UX projects where the real problem surfaced after the brief was questioned. Pick where to start below.

  1. Case · 01 / 03Insurance · FNOL · Accessibility

    MobilityFlow

    A calming ten-step mobile web journey for Motability customers reporting vehicle damage.

    Problem
    Claims reporting was treated like a form problem, but the real issue was cognitive overload during a stressful moment.
    Solution
    Sequenced attention through a chat-style FNOL flow, identity verification, liability triage, and clear next steps.
    Behavioural UXFNOLWCAG 2.2Mobile WebDesign + Engineering
    85%Error reduction
    Read MobilityFlow case study
  2. Case · 02 / 03Fintech · AI · Behavioural Design

    Billie

    A dark mode credit companion that turns financial discipline into progress, missions, and plain-English AI support.

    Problem
    Young adults juggling multiple credit cards avoid banking apps because they feel like audits, not support systems.
    Solution
    A mobile wallet with behavioural scoring, missions, anonymised social comparison, and a Gemini powered Vault for finance questions.
    FintechAI UXReactTailwindGeminiBehavioural Design
    3.2×Session frequency lift
    Read Billie case study
  3. Case · 03 / 03Productivity · Identity Systems · PWA

    Unwind

    A mobile first productivity operating system built around identity, daily evidence, XP loops, focus, habits, and reflection.

    Problem
    Productivity tools are fragmented across tasks, habits, money, learning, and self-belief.
    Solution
    A frontend-only React PWA that turns daily action into visible identity evidence through streaks, XP, heatmaps, rituals, and review loops.
    React PWAIdentity LoopsGamificationDesign-to-CodeSelf initiated
    42dStreak system
    Read Unwind case study
Selector · which one first

Where to start.

Signal strip · across the three

What these case studies demonstrate.

  • Behavioural UX
  • Accessibility
  • Service journey design
  • Conversational UX
  • Responsible AI patterns
  • React prototyping
  • Mobile web / PWA
  • Design systems
  • Inclusive interaction design
Need the quick version

I'm Unmesh to an architect trained
behavioural UX designer.

I design and build mobile first product systems. Pick a case study above, or reach out below.

Email me →About UnmeshBack to homepage